Understand
AI Visibility Check
Start with a website check. In an agreed engagement, we also examine relevant customer questions, AI answers and competitors. You receive documented findings and prioritised next steps.
Start with AI Visibility Check →AI visibility · customer insight · business in practice
A clear path from insight to action.
Begin with a focused check. Then agree on the improvements and follow-up that make sense for your business.
Start with AI Visibility CheckSee how we help ↓How we help
An engagement with a clear scope
We agree the questions, market, deliverables and price before an advisory engagement begins. The website check is a starting point; it is not, by itself, a full measurement of recommendations across AI systems.
Improve
From findings to change
We turn findings into clearer services, better answers to customer questions and evidence of your experience. Technical barriers are reviewed with the person responsible for your website.
Let’s define the first step →Follow up
Ongoing insight and action
We repeat agreed checks, compare results and adjust the work. Where useful, we build AI-assisted workflows that make follow-up easier.
Let’s define the first step →AI answers vary. We work with documented observations and repeated checks, without promising a particular ranking or recommendation.
Products and services
Five practical services
Choose a defined deliverable — from analysis to improvements and ongoing support.
Scope, price and any subscription terms are agreed before work begins.
01 / An experienced thinking partner
Advice and a thinking partner in Nikolai
An experienced thinking partner when you need to understand AI, assess opportunities and choose your next step.
We start with your business, people and workflows. My aim is to find the few changes that make the biggest difference with as little extra work for you as possible. What matters most is that you are happy with the help and see its value in practice. Together, we clarify what is useful, which solutions fit, and how you retain control over your own data and tools.
Work with me for a single discussion or ongoing advice — from the first question to practical implementation.
Solutions should run in an environment you control, on your own computers or in a cloud environment you own and administer.
How much does advice and business sparring cost?
My hourly rate for advice and business sparring is DKK 1,250 excluding VAT.
For clearly defined tasks or longer engagements, we can agree a fixed price. Practical tasks handled by a partner are priced separately. You always know the price and scope before work begins.
- Understand AI and choose a direction
- Assess tools, data and workflows
- Retain control and ownership
- A single conversation or ongoing advice
02 / Get clarity
AI visibility analysis
See where you appear, what AI says about your business and which changes to prioritise.
- One website and one market
- 5 customer questions across 2 AI services
- Technical check and content assessment
- Prioritised plan + 45-minute review
03 / Make improvements
A clearer website
Turn the analysis into better pages, clearer offers and an easier path to contacting you or buying.
- Up to 5 selected pages
- Offers, copy and contact or purchase buttons
- Relevant technical fixes
- Checks and before/after documentation
04 / Put AI to work
AI scoping workshop
Identify one specific workflow where AI can help. Get a plan and a quote for a pilot.
- 2-hour workshop
- One prioritised workflow
- Data and integration requirements
- Pilot proposal priced separately
05 / Ongoing support
Google Business Profile care
Google continually develops its search services and business profiles. We review your profile every month, keep your information up to date and adjust the content when relevant changes or profile activity warrant it.
- One profile · Monthly review
- Opening hours, contact details and services
- One post and up to 5 review replies per month
- Short report on changes and activity
AI answers and search results change over time. We document what we examine and improve, but do not guarantee specific rankings or mentions in AI answers.
Nordic market entry
Norway to Denmark.
Denmark to Norway.
We help businesses assess the market, identify relevant customers and partners, and adapt their message and route to market. Both directions require local understanding, even when the languages seem familiar.
Explore Nordic market entry →Start here
Three focused assessments.
Each product starts with one concrete question and ends with documentation, priorities and a clear next step.
Digital Opportunity Scan
Where is the website losing visibility, enquiries or customers? We review technology, Google, local and AI visibility, and the customer journey.
See the product →Market Intelligence Sprint
Who is the market, where are the best customers, and what should the business prioritise?
See the product →AI Opportunity Review
Where can AI realistically save time or create value? We map one workflow and prioritise the best opportunities.
Enquire about the product →When the assessment points further
From opportunity to execution.
These are not competing starting points. They become relevant when the first assessment has shown what is worth investing in.
Strategic Value Case
Documentation, economics, scenarios and narrative brought together for a bank, investor, buyer or board.
See how a value case takes shape →Nordic Market Activation
Prioritised customers and partners, messages, contact sequences and the right local specialists.
See the path to Nordic activation →AI Business Reset
A broader review of systems and workflows, prioritising the few changes that can create momentum.
See how Waltham works with AI →Waltham Studio
We make the opportunity ready to use.
Studio is not another starting product. It is Waltham's delivery layer when the analysis needs to become a report, presentation page or professional website.
Digital report
Documentation, conclusions and an action plan in a format that can be shared.
Enquire about a digital report →Presentation page
A focused digital page when an idea, business or case needs to be explained clearly.
Enquire about a presentation page →Professional website
When the analysis shows that the business needs sharper positioning and a better customer journey.
Enquire about a website →AI visibility · customer insight · business in practice
When the work goes further
Customer insight may also reveal a need for market research, business development or a specialised AI agent. We bring these into the work when they support the specific task.
The experience behind the work
25 years of technology and collaboration
Since 2000, I have worked on software development and advanced systems alongside developers and specialists from around the world. I have been fortunate to work with some of the most talented people I have met in the industry, and many of those collaborations continue today.
My core strengths are business understanding, communication and the ability to engage people. I work to make ideas clear, build interest and bring people together around something they want to contribute to.
Throughout my career, I have worked closely with inventors, entrepreneurs and startup communities across the Western world. Over the past five to six years, my work around Lindholm Business Center has also brought me into close contact with many businesses and their everyday needs, challenges and opportunities.
No one can do everything alone. My role is to connect the business and its communication with the technical expertise the task requires.
Waltham is built on that experience and those relationships. They allow us to assemble the right team for each task, from the first idea to a solution that works in practice.
— Nikolai Waltham
Nikolai Waltham’s work with InFact connects more than two decades of market research with technology and human behaviour. Experience in businesses and day-to-day operations provides a practical foundation for turning insight into action.
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