What is AI Visibility?
When customers ask AI for guidance, the information available about your business – and how well it fits the customer's needs – becomes increasingly important.
Waltham · AI Visibility Knowledge Centre
Knowledge you can use. Ideas you can make your own.
Waltham's knowledge centre brings together explanations, models and short stories about how businesses are found, understood and recommended. You don't need a technical background to take part.
The essentials
Three questions reshaping discovery
What can we actually measure?
We can assess a website for accessibility, clarity and evidence. No checker can guarantee that an AI assistant will recommend a business.
Frameworks and methods
From self-image to credibility
Self-image · Reputation · Reality
What a business says about itself, what others say, and what it actually delivers. Alignment creates a stronger basis for trust.
The marketplace model
Imagine a marketplace where people describe their needs. The loudest stallholder is not necessarily the most relevant recommendation.
Explore the framework →Waltham · Stories & Ideas
Small stories. Big ideas.
Ideas worth taking into your next meeting.
Give the discount with a smile
A short story about the final impression a customer takes away. A good deal can be spoiled by a sour goodbye.
Read the story →
Maybe AI shouldn't answer the phone
What happens to trust when efficient automation puts distance between a business and its customers?
Read the article →Articles and perspectives
Articles and perspectives
Hypotheses, experiences and critical analysis – not final answers.
The Summer of 2026 — When My Computer Came Alive
A small VAT discrepancy became an afternoon that changed how Nikolai saw his computer. A personal story about learning to delegate work to AI.
Read the article →
Could AI Search Create a New Golden Age for Market Research?
How customer questions may create fresh opportunities for market research.
Read the article →The new dotcom wave
An idea in development: Why companies need a clear digital identity again, this time for AI-powered discovery.
In development – not yet published
Tool
Start with a first check
The AI Visibility Checker is a structured starting point for a conversation, not a universal ranking across AI systems.
Try the toolWaltham Sparringspartner · DKK 1,250 per hour, excluding VAT.
Would personal advice help?
Our Knowledge Centre shares ideas and frameworks you can put to work yourself. When you want an experienced perspective on a real decision, you can purchase personal advisory support from Waltham, primarily in writing.
Explore Waltham Sparringspartner and pricing →